NEW YORK (AP) — Bank of America will begin testing a new type of deals program designed to build on its customers spending habits on Tuesday.
The bank will start offering "BankAmeriDeals" to its employees in Nevada, North and South Carolina this week. By mid-February, all of the bank's U.S.-based employees will be able to access the deals.
Based in Charlotte, N.C., Bank of America has roughly 275,000 employees.
The program works by assessing a customer's spending. For example, if a Bank of America customer uses her credit or debit card at a sporting goods store, she might receive an offer for a discount at that store — or a rival in the same niche — the next time she …
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